Elmwood Magic opened its doors on May 1st, 1993 and we haven't looked back since! The original location was in Buffalo, NY on the popular and eclectic Elmwood Strip - home of many of WNY's most popular independent stores, museums, and restaurants. We spent most days pitching Svengali Decks, Nickels to Dimes, Ball & Vases, and the like to curiosity seekers wandering inside. Most opened the door because they had no idea what we sold...some just needed change for the parking meters! But I'd like to think that if you spent just a few minutes inside - if you soaked in the surroundings for a moment or two - you could not help but realize that you were somewhere special. Or at the very least, someplace very different than any other store along the Elmwood Strip.
Over the years we cultivated a very loyal following and our mail-order business blossomed. We also began to produce our own line of magic products. In 2006, we turned our focus full time to mail-order and manufacturing and have continued to grow into one of the largest magic dealers and producers in the world.
